F&M Hat Company/Giovannio

Thier family of “hatters” started in Reading, PA in the 1700s as our country prepared to secure its freedom in the Revolutionary War. Fathers taught sons, who taught their sons…and after moving to Adamstown in the late 1700s, our direct descendants had a stake in several hat companies. They were pioneers in harnessing steam power for wool felt hat manufacturing. In 1912 the F&M Hat Company was incorporated in Denver, PA, just a few miles west of Adamstown. Their story is genuine history. Authentic history. Same last name history. Documented history and proud of it.

Founded in the first half of the 20th century, Giovannio was initially an importer of fine Italian women’s accessories for the American market. However, the founder always had one dream – to design and manufacturer hats that women would love to wear every day. With an emphasis on styling and quality Giovanni surrounded himself with those who had spent their lives in the millinery business. Thus, he was thus able to create hats of distinct quality and appearance.

In 2000, the original company was acquired by F&M Hat Company Inc. – a fourth generation vertical manufacturer of felt bodies and men’s headwear. Since then, the company has stayed true to its core values and origins with headwear hand crafted from innovative designs and high quality textiles.

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